Something I have learned in Peace Corps, and had reinforced during many conversations with my family and close friends back in America, is that we have a huge impact as consumers. Beyond anything we could imagine. Action expresses priorities; purchases express priorities. Whether you buy from this store or that store, this brand or that brand, you are telling an organization that you support what they do - paying workers 10 cents an hour, paying executives 10 million a year, raising animals humanely or inhumanely, respecting or destroying the earth.
In my opinion one of the best things we can do to change our world is be informed and make wise decisions which express our priorities. Whether it’s by watching documentaries like The Corporation, Capitalism: A Love Story or Food, Inc. (all of which I highly recommend) or asking hard questions and searching for the answers, it has never been easier or more important to be a concerned consumer. Especially in America, where we hold a huge percent of the world’s wealth, we have a tremendous opportunity to make a difference every day.